1. Who We Are

Yorkshire Vending Company is a business providing vending solutions in the UK. Our website is operated by:

Yorkshire Vending Company
Suite 21, Call House, Enfield Street, Leeds, West Yorkshire, England, LS7 1RF
Email: [email protected]
Company Number: 16953303

We are the data controller for the personal data we collect through this Website.

2. Information We Collect

We collect information in two ways:

You may voluntarily provide personal data when you:

• Contact us via forms
• Sign up for newsletters
• Request quotes or information

Examples include: Name, email address, phone number, company name, and any other information you include in your message.

When you visit the Website, we automatically collect usage and device information, such as:

• Pages you view and how long you spend on them
• Browser type and version
• Operating system
• Approximate location (e.g., country, city)
• IP address (partially anonymised by default via Google Analytics 4)

We collect this data using cookies and similar technologies (see Section 6).

3. How We Use Your Information

We use personal information for purposes including:

• Providing and improving our Website and services
• Responding to your enquiries
• Sending administrative communications
• Analysing Website usage
• Complying with legal obligations

We do not sell or rent personal data to third parties.

4. Google Analytics 4

We use Google Analytics 4 (GA4) to collect information about how visitors use our Website. GA4 helps us understand site performance so we can improve content and user experience.

GA4 collects data such as pages visited, session duration, device type and browser, and may process data via Google's servers. GA4 does not collect personal data like names or emails and it anonymises IP addresses by default.

Where required by law (e.g., GDPR or the UK's data privacy rules), we obtain your consent before enabling analytics cookies or similar tracking technologies. You may choose to disable or opt out of analytics tracking via our cookie banner or your browser settings.

For more information about Google Analytics and how Google uses this data, see Google's privacy policy.

5. Legal Basis for Processing

Where applicable law requires, we process your personal data on one or more of the following legal bases:

• Consent (e.g., cookies/analytics)
• Contractual necessity (responding to contact requests)
• Legitimate interests (improving our Website and services)
• Legal compliance

6. Cookies and Tracking Technologies

We use cookies and similar technologies to personalise content, analyse site performance, and improve user experience.

Cookies categories may include:

• Essential Cookies – required for core site functions
• Analytics Cookies – used to understand how the Website is used (e.g., GA4)

You can manage cookie preferences through our cookie banner and browser settings.

7. Sharing Your Information

We may share data with:

• Service providers who support our operations (e.g., analytics providers)
• Legal or regulatory authorities if required by law

We do not share your personal data with unrelated third parties for marketing purposes.

8. International Data Transfers

Your data may be processed outside your country of residence (for example, by analytics providers). Where this occurs, we ensure that appropriate safeguards are in place to protect your data in line with applicable law.

9. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal data we hold about you
• Rectify inaccurate data
• Request deletion or restriction of your data
• Object to processing or withdraw consent
• Request data portability

To exercise your rights, contact us at: [email protected]

If you believe your rights have been violated, you may lodge a complaint with your local data protection authority (e.g., the UK Information Commissioner's Office).

10. Security

We implement reasonable technical and organisational measures to protect your data against unauthorised access, loss or misuse. However, no website is completely secure, and we cannot guarantee absolute data protection.

11. Changes to This Policy

We may update this Privacy Policy periodically. The effective date at the top indicates when the latest version becomes active. We encourage you to review this page regularly.

12. Contact Us

If you have questions about this policy or wish to exercise your rights:

Email: [email protected]
Address: Suite 21, Call House, Enfield Street, Leeds, West Yorkshire, England, LS7 1RF